Twenty something years ago, Madonna said we’re living in a material world and while that is still true, we can now add digital to the list. We live in a digital world and it would behoove you to take advantage of it. Since you have digital tools available to you and mostly for free, why not use them.
In this day and age reputations are made or broken with digital tools. Consider the following; Starbucks is the largest coffeehouse in the world but maintains a consistent and vocal online presence. BP’s reputation was nearly destroyed because of the gulf oil spill but they put the final nail in their own coffin by not addressing the issue with the public via social networking sites. Check out the links below for more information.
http://blip.tv/file/3866406
http://www.pbs.org/mediashift/2010/07/5-digital-pr-lessons-from-bps-oil-spillresponse193.html
Right now I bet you’re wondering what’s the method to get your voice out there. The simple answer is just pick one. I’ll touch on three in this post. We touched on making your own video last week. That is a great way to get you voice out there. Along with voicing an opinion, it allows you to connect with an audience. If you want to let others know what you’re doing (or writing) you have to let others know your out there. Check out the link below from best selling author John Irving.
http://www.youtube.com/watch?v=R1TbTCDHKRY
Another way to get your voice out there is to record it. BlogTalkRadio .com allows any and everyone with something to say a chance to say it. If you need to build a platform, this is a relatively easy way. And what’s even better, you can invite guests to help you get your point (s) across. You can write a script or do it freestyle. Just do it. Check out the link below from writerslifechats on blogtalkradio.
http://www.blogtalkradio.com/writerslifechats
Last but not least, we have the old stand-bys social networking sites. Get connected with people who are doing what you do. You have a plethora of sites to choose from. Since we’re talking about writing, I’ve picked one for you to check out.
http://tribes.tribe.net/writersanonymous
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